Let’s face it – sometimes customer service does not go as planned. Customers become unhappy. They complain. They want their problems to be fixed, and immediately, too. This is often labeled as one of the greatest fears for companies considering the idea of marketing via social media platforms. However, negative customer service experiences can actually lead to better, deeper relationships in the long run. Erin Verbeck explains how in this post.
When Customer Service Goes Wrong
May 23, 2012 By Leave a Comment