Ever heard of the abominable snowman? Well, according to Geoff Livingston, finding a real influencer who can make a measurable difference for you online may be just as hard as finding a real abominable snowman. Why does Geoff believe influencers are mythical? Read this fantastic post and then weigh in!
For those people waiting for Twitter to go mainstream…well, this is about as mainstream as it gets! President Obama conducted a “Twitter town hall” where he answered a few questions live and … well, sort of in person. Geoff Livingston was at the White House watching the President analyze and evaluate each tweet, and his review offers a lot of insight into Twitter, the President, and modern society. Great read. Great capture of an interesting moment!
Post Title: Observing Obama’s First Town Hall Live
Published at www.geofflivingston.com
Is the “one strategy” approach to marketing nothing more than homage to a myth? Geoff Livingston makes a pretty compelling argument that says, “Yes it is.” And yet, it might not be entirely mythical…
Post Title: The “One Strategy” Myth
Originally published at www.geofflivingston.com/