Many sales people believe that winning on price is the most obvious path to take. If you can find out what a prospect has been paying and come in under that price, you’re a shoe-in, right? Well, it’s possible that this tactic might work for you in the short term, but Anthony Iannarino argues that if your main selling point is price, there will always be someone who comes in and undercuts your price. If there’s no other value you’re offering, you’re going to lose on the same grounds on which you won. For more of this tough love common sense, check out Anthony’s post!
Post Title: You Will Die By That Same Sword
Originally published at www.thesalesblog.com