Daniel Newman recently found out from a loyal customer that a competitor was spreading rumors and lies about his company. Unfortunately, these kinds of scenarios play out often in the business world. Daniel was faced with a rather difficult conundrum. By facing the competitor directly, he’d have to give away his source of the information, and he’d also seem to validate the competitor. On the other hand, other customers and other parts of the world associated with the business needed to hear that those rumors were false. How would you handle a situation like this? Daniel draws out how he handled it. Let him know if you agree!
Post Title: Managing Lies, Gossip, and Misinformation
Originally published at www.newmanon.com