How Can A Marketer Choose What Tactics and Technologies to Use?

Michael Brenner was asked a question that seems simple on the surface. How can marketers know which tactics and which technologies to use? How can that choice be made? The more you think about it, the more you realize what a truly tough question it is. In fact, Michael was so puzzled about this topic that he asked other great minds in the marketing business to help him out. I think you’ll find this post extremely useful as we continue to plow through the fog of rapidly changing and evolving technologies, platforms, and tools. I certainly found this enlightening!

Post Title: Marketing Tools and Technology-How Does A Marketer Decide?

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  1. Thanks for featuring Michael Brenner’s blog! Honor to be featured in his blog!


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