From Dell Hell to Casting a Spell

Dell computers and Jeff Jarvis will likely be forever tied in the great annals of the online world. Back in 2005, Jarvis wrote a post that helped spread the idea of “Dell hell.” The way Dell responded from that time forward not only made Dell a social media and customer service darling, but it also opened peoples’ eyes to how social media can be used to influence people, companies, and events. In this post, Kunal Gandhi does a good job of summarizing the evolution from Dell hell to social media darling.

How Dell Has Reinvented Itself Thanks to Social Media

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