Social Proof Versus Influence

Often times, words are used interchangeably that really should not be used interchangeably. Jim Connolly suggests that this is the case with “influence” and “social proof.” Connolly argues that influence is something that can be proven. For example, you say or do something and it makes a definite difference for someone (good or bad). Social proof, however (and ironically given the name) can be pretty easily faked.

What do you make of these words and phrases? Weigh in!

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