Are You Using Social Media To Listen Or Hear?

Backed with his usual excellent supporting research, Brian Solis notes that while a lot of companies are learning to monitor social media, a lot of them are struggling to actually make use of that information. Some employees aren’t exactly sure what their companies are doing with the information they’re gathering. Some companies aren’t even engaging – they are simply monitoring. Is that still “listening?” This is a thought provoking post and carries heavy ramifications for businesses using or thinking about using social media. Give it a read!

Post Title: The Need for a New LIstening Movement: From monitoring to learning

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