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Is Klout misdefining influence?

May 18, 2012 By Margie Clayman Leave a Comment

Is Klout actually making it easier for people to seem influential? It’s been noted that Klout can indeed be gamed. It’s easy to look at a person’s score. Ipso facto, infuencers may not have to jump through quite as many hoops these days to prove themselves to be, well, influential. Is this a bad thing, as Sam Fiorella argues? Is it possible that Klout is evening the playing field so that more people have a chance to become influential? What do you think?

Can you be influential while under the influence?

Filed Under: Influence, Klout, Social Media Tagged With:

Popularity is Not Influence, Influence is Not Popularity

May 16, 2012 By Margie Clayman Leave a Comment

Jure Klepic offers an in-depth analysis here of why Klout is not a reliable measure to determine who the real online “influencers” are. He believes that popularity is too often confused with real influence, and he also notes that Klout scores can be gamed so that people who seem influential may simply be good at manipulating an online platform. Jure offers a lot of interesting supplementary resources that are also worth exploring in detail.

Clout vs. Klout – Or the Real Meaning of Social Influence

Filed Under: Influence, Klout, Social Media Tagged With:

Opting out of Klouting

May 14, 2012 By Margie Clayman Leave a Comment

When Klout first opened its virtual doors, it was hard not to run into people who either loved it or hated it – but everyone had an opinion. And, it seemed, everyone had an account. I have to admit, when Klout first came out I couldn’t resist checking in every once in awhile. I couldn’t help but notice that the less I tweeted, the more my score went down. Then the +Ks came out, and I found out I was influential in things like kitties. I love kitties, and I’m not going to say I’m bummed out about that, but it didn’t really seem to carry a lot of professional weight for me. After a year or so of similarly contradictory thoughts, Sam Fiorella opted to put his virtual money where his virtual mouth was. He deleted his Klout account and has never looked back. Do you agree with Sam’s reasoning? Weigh in!

I’m Taking Back My Influence; Opting Out of Klout

Filed Under: Klout, Social Media Tagged With:

Influence and the Personal Brand

May 13, 2012 By Margie Clayman Leave a Comment

If you are trying to build a brand around your own products and services, the topic of influence may weight a lot more heavy on your head than it might for someone who is working for someone within a more corporate, traditional structure. For some people, influence may become the new way to measure how they are doing in terms of reaching out to the right people and making an impact on customers – existing and potential. Has influence become the new online currency? To me it seems that currency should still be the currency if you are in business. Read this post and see where you fall on this issue.

The Day that Influence Became the New Online Currency

Filed Under: Brand Management, Business/Business Development, Empire Avenue, Influence, Klout, Kred, Social Media, Traacker Tagged With:

What is digital influence?

May 13, 2012 By Margie Clayman Leave a Comment

Like so many words and phrases in the online world, “influence” gets bandied about along here in 2012. But what is online influence, exactly? Is it a Klout score? A Kred score? Maybe it’s what PeerIndex says your influence is. And if that’s the case, what is the actual value of how your influence is scored? Super smart person Brian Solis has been studying questions like these for 3 years. He ponders these questions as an introduction to his study for Altimeter, The Rise of Digital Influence. Check out the study, but at the very least, check out this post!

The Pillars of Influence And How To Activate Them In Business

Filed Under: Influence, Klout, Social Media Tagged With:

Dear Klout: A Letter From An Interested Fan

July 19, 2011 By Margie Clayman Leave a Comment

I love this post by Cheri Allbritton. In it, she writes a letter to Klout, the Social Media measurement system (alleged?) that has gotten so much press over the last year or so. First, she notes that she’d really like to hit a Klout score of 70. From there, she makes some recommendations (darned good ones, in fact) and wonders how people who have never heard of Klout still manage scores in the 50s. A good trick indeed. What do you think about Cheri’s ideas?

Post Title: Klout, I Haven’t Forgotten You

Originally published at http://cheriallbritton.posterous.com

Filed Under: Klout, Social Media Tagged With:

The Pros and Cons of Klout

July 18, 2011 By Margie Clayman Leave a Comment

Rob Petersen notes that there are 12 pretty interesting things about Klout, including their constant desire to improve their product. However, he also outlines 7 ways that Klout manipulates us, and not in a very good way! For a pretty fair and strongly detailed analysis of Klout, check out this post!

Post Title: 12 Ways Klout Helps Us Influence; 7 Ways It Encourages Us To Manipulate

Originally published at www.barnraisersllc.com

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