Back in 2010, before Klout was even an apple in anyone’s eye, Hubspot hosted what it called The Influencer Project. Sixty people offered a one-minute explanation of how they recommended you build influence online. It’s pretty interesting to see how people were talking about influence before Klout and Kred were in the picture. This post is a great resource to return to now and then. Who can believe that 2010 is already “the good old days?”
Is Klout actually making it easier for people to seem influential? It’s been noted that Klout can indeed be gamed. It’s easy to look at a person’s score. Ipso facto, infuencers may not have to jump through quite as many hoops these days to prove themselves to be, well, influential. Is this a bad thing, as Sam Fiorella argues? Is it possible that Klout is evening the playing field so that more people have a chance to become influential? What do you think?
Jure Klepic offers an in-depth analysis here of why Klout is not a reliable measure to determine who the real online “influencers” are. He believes that popularity is too often confused with real influence, and he also notes that Klout scores can be gamed so that people who seem influential may simply be good at manipulating an online platform. Jure offers a lot of interesting supplementary resources that are also worth exploring in detail.
What exactly does it mean to influence people? In what he calls this “attention economy,” Douglas Idugboe suggests that there are actually 7 different ways you can influence people. You can be a leader, a caregiver…all different ways to make an impact on people. This extends beyond a purely numerical measure like a Klout or Kred score and places a greater emphasis on the human aspect of influence. Given all of that, what kind of influencer are you? And do you agree with these seven layers of influence?
Ever heard of the abominable snowman? Well, according to Geoff Livingston, finding a real influencer who can make a measurable difference for you online may be just as hard as finding a real abominable snowman. Why does Geoff believe influencers are mythical? Read this fantastic post and then weigh in!
Often times, words are used interchangeably that really should not be used interchangeably. Jim Connolly suggests that this is the case with “influence” and “social proof.” Connolly argues that influence is something that can be proven. For example, you say or do something and it makes a definite difference for someone (good or bad). Social proof, however (and ironically given the name) can be pretty easily faked.
What do you make of these words and phrases? Weigh in!
Mark Willaman wrote a really interesting post that covers a lot of topics. In particular, I thought his focus on “influential” lists was interesting. Who makes these lists? What are they really about? Are those people really influential or is the list maker just doing them a favor? After performing some tests and experiments, Willaman came to the conclusion that if you do make an “influential” list, you probably won’t stay there long. How you influence people and whether you influence people is perpetually in flux. What does that mean for the buzzwords “online influence?” Weigh in on the post and voice your thoughts!
If you are trying to build a brand around your own products and services, the topic of influence may weight a lot more heavy on your head than it might for someone who is working for someone within a more corporate, traditional structure. For some people, influence may become the new way to measure how they are doing in terms of reaching out to the right people and making an impact on customers – existing and potential. Has influence become the new online currency? To me it seems that currency should still be the currency if you are in business. Read this post and see where you fall on this issue.
Like so many words and phrases in the online world, “influence” gets bandied about along here in 2012. But what is online influence, exactly? Is it a Klout score? A Kred score? Maybe it’s what PeerIndex says your influence is. And if that’s the case, what is the actual value of how your influence is scored? Super smart person Brian Solis has been studying questions like these for 3 years. He ponders these questions as an introduction to his study for Altimeter, The Rise of Digital Influence. Check out the study, but at the very least, check out this post!
This post by John Havens for Mashable is fascinating in two ways. First, Havens submits that the future of online influence will not be empty measurements like number of followers or times you are retweeted. Instead, he says that the future will be in social currency – what are you doing online and how people are reacting. The second interesting thing about this post is that Havens evaluates and analyzes several services beyond Empire Avenue that are working to create this very future. A thorough evaluation and a fascinating read await you!
Post Title: Why Social Accountability Will Be the New Currency of the Web
Originally published at www.mashable.com